Dermatology

A goal without a plan is just a wish. Antoine de Saint-Exupéry A smart dermatology PR plan can be the key to gaining more exposure, connecting with new audiences, and standing out as an authority. Beyond that, the right dermatology PR plan can grow your brand and your client base while potentially:  Positioning your practice …

How to Create a Dermatology PR Plan: 5 Steps Read More »

Brand awareness can arise from various efforts and strategies, and coordinating them all to drive optimal results often requires savvy PR strategies and plans. Part of that can include content marketing and thought leadership.  As different as these dermatology PR strategies are, content marketing and thought leadership can be two sides of the same coin, …

Content Marketing vs. Thought Leadership for Dermatologists Read More »