Dermatology

Dermatology PR Checklist: How to Build, Assess & Refine a PR Plan

PR plans for new and existing dermatology practices differ in various ways, but they do share some key elements that, when done right, can be pivotal to achieving certain objectives and enjoying greater success.  In fact, when it comes to creating, regearing, and updating dermatologist PR strategies and campaigns, starting with these fundamentals will be …

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Content Marketing vs. Thought Leadership for Dermatologists

Brand awareness can arise from various efforts and strategies, and coordinating them all to drive optimal results often requires savvy PR strategies and plans. Part of that can include content marketing and thought leadership.  As different as these dermatology PR strategies are, content marketing and thought leadership can be two sides of the same coin, …

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