If you are considering adding PR to your business plan, don’t waste any more of your time researching, thinking and worrying. Do yourself a big favor and let Kathy Rothman and her superb team take you by the hand and show you how it’s done – and really done well. Start right now. It will be one of the best investments and best decisions you will ever make for your business.
You can thank me later. Some weeks before I even “formally” signed on for my plastic surgery practice in 2014, Kathy was already lining me up for exposure in several national magazines (both online and print), putting together press releases, brainstorming with me repeatedly to discuss her many marketing ideas for my practice and pushing her contacts for radio and TV exposure.
All of these quickly came to pass, and she never let up on the gas. Before I knew it, we were successfully getting some form of significant regional and / or national promotion for our practice essentially every week. That’s every week. I had tried PR before, and it was, at best, so-so. It was never like this. I finally saw PR the way it should be – when an experienced, talented pro is in charge.
Although they are great, we didn’t really need her trademark detailed weekly status reports that arrive like clockwork to tell us how successful her campaign was for us. My email inbox always had some news – a link to our latest magazine placement, a video of our recent TV news spot for us to use on our website or yet another promotional opportunity.
Did I mention that she and her team are also just a pleasure to work with? Kathy continues to provide us with high-level, high-quality PR advantages to the present day. What are you waiting for?
Dr. Lyle Back
/ Board Certified Philadelphia Plastic Surgeon