WHAT IS THE KMR DIFFERENCE?
Just Like You, We Are Specialized
When it comes to Public Relations, KMR Communications is not a jack of all trades. We stay true to our well-honed and established niches of beauty, lifestyle, health, and fitness. Many PR firms are generalists. They do not specialize in any particular sectors and will represent clients as diverse as liquor, beauty, real estate, politics, celebrities, healthcare and beyond. KMR is selective, as you should be, making sure that a prospective client is the best fit for our expertise.
Editors Rely On Us
With over two decades in beauty, health and fitness PR, editors and producers have come to recognize KMR as one of their ultimate sources for these types of stories. They seek us out, and in turn, our clients benefit. Over a period of 20 plus years, we have perfected the art of establishing mutually beneficial relationships between journalists and our clients. As a result, our clients become go-to experts for the media in their field of specialty.
The CEO Is Hands-on And Accessible
When meeting or speaking with a prospective PR firm, the CEO is often present…at first. In larger firms, that individual in upper management may not be the one handling your account, unless you are their “big fish.” At KMR, every client is valuable and is given hands-on attention by CEO Katherine Rothman. Few agencies have the ability to offer an accessible CEO who can be reached by phone or e-mail in a timely fashion and is instrumental in the daily details of each account.
Client Status Reports and Communication
Many firms provide e-mail status reports to their clients only once a month, leaving you temporarily in the dark. At KMR, we believe you should be constantly in the loop. Every client receives detailed status reports once a week with professional clippings of their media coverage and comprehensive information about the scope of work performed each week. These materials are yours to further market your business. KMR teaches you how to implement secured media coverage to grow your organization or medical practice.
We Are Boutique
At KMR we only engage a finite number of clients at one time. This ensures that we provide the utmost in personal attention. We do not engage any prospective clients who are direct competition to existing clients in the same geographic area.
We have the knowledge of your industry
We have a keen knowledge of your industry. KMR knows how to simplify the concepts of beauty, health and fitness terminology to craft consumer-friendly media content for your target audience. As a KMR client, your time is not wasted educating your PR firm about your field. The management of KMR knows who the players are in each field, what they are doing to gain a competitive edge, and we educate you on the bigger picture.
Our connections go beyond the media
KMR consults with clients on key objectives for their business and can connect them with the right people to move initiatives forward. We align you with expert people/companies. Examples include trade shows selection, web-developers, book publishers, product development, suppliers, SEO specialists, celebrity brokers, or any business development facet that can propel your business or practice.
We are Constantly Tuned In for Opportunities
KMR monitors social, cultural and field-specific trends and topics in order to provide timely and creative media hooks for our clients. As the client, the onus should not be on you to provide your PR firm with savvy ideas, that is the publicist’s job!
We Think Big On Smaller Budgets
The notion that only large corporations have the capacity to reap the rewards that Public Relations has to offer, is not true. KMR’s strategy and experience allows us to work with smaller budgets and still garner winning results. We have the ability to delineate a plan of action that will yield you the coverage and results you deserve without flashy, costly stunts and additional financial expenditures.