PR Company for Beauty and Skincare

Fashion and beauty public relations is what KMR Communications was founded on, so we understand the industry extremely well. Over the past two decades, Founder and President Katherine Rothman and her team have created beauty PR plans and programs for American and international brands. We offer concierge and bespoke campaigns with unparalleled knowledge and relationships with key media across various platforms, encompassing TV, online/web, radio, podcasts, influencers, and newspapers. The beauty industry is highly competitive, so it is important to stand out from the competition. Our boutique PR company ensures its clients have unique and fresh ideas that connect them with their target market on an emotional and aesthetic level. As leading advocates in PR, we know from experience that if one person has a great experience with a beauty brand, they will tell their family and friends about it. Word-of-mouth marketing is compelling and we can help do that for your luxury beauty product or service through a combination of our PR services.

KMR Communications has many years of experience and has made a name for itself in beauty public relations since 1998. We have represented every entity of the beauty industry from skin care lines, nail care, hair care, salons, fragrance, cosmetics, beauty devices, makeup artists, spas and medi-spas. Our team monitors beauty trends in the industry to ensure we provide the best marketing campaign for our clients. Check out our blog for PR news on beauty and fashion.

We have spearheaded beauty PR campaigns for established brands, launched products and supported international companies who sought to make an impact in the US market. Given our public relations work in aesthetic medicine, we have an even greater understanding of the science of beauty products and treatments.

Online Influencers & Bloggers

Our beauty PR company understands how critical it is to build momentum online with bloggers and social media influencers who have many followers. This content is shareable via social media and helps to organically build a client’s Search Engine Optimization (SEO and Online Reputation Management (ORM).

Regarding product launches and consistent media for already-existing beauty products, KMR Communications weaves in current trends into our press releases and pitches to media.

First and foremost, we pride ourselves on creative and thorough media placement, including feature stories and trend pitching. We are known for strategic yet quick media placements as a result of our extensive media contacts and beauty journalists.

Some highlights of our beauty PR work are Rene Furterer Hair Care, Sothy’s Skincare, Klorane Hair Care, Hairmax Laser Comb, Aubrey Organics, GM Collin Skincare, Viviscal, Frownies, Billion Dollar Brows, Lashfood, Michael Todd True Organics and Environ Skincare.

Make Your Brand Stand Out

If you want more brand awareness and attention for you and your products, then let’s connect on a marketing strategy tailored to your business. Contact our PR firm at 305 771-2425 or request an online consultation below to see what PR can do for your business.

"I am confident that the coverage KMR secured for us helped to pave the wave for our successful entrée into big box retailers. In addition to the A-list media coverage, we were provided with very detailed weekly status reports, and had constant access and attention from the firm’s CEO Katherine Rothman. Our team would highly recommend KMR to any entity in the beauty business for first rate public relations services. This company has essential media connections and knows how to implement original and effective strategies. Their overall grasp of the current climate of the beauty business is very impressive."

Product Launch PR agency
Maya Smith
Creator and Owner


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Discover how our beauty PR agency can help reach your target audience. We represent companies of all sizes and in all stages of development. Connect with experienced professionals in the PR industry today and we can help secure media coverage for your company!