Have you ever wondered why certain doctors and health sub-specialists continue to pop up time and again on the TV, over the radio, in the news, or on social media? If so, your first inclination may be to chalk it up to some combination of accomplishments and good fortune. While those may be contributing factors, […]
18
Sep
Sep
The need for public relations in the medical industry is not a novel concept. Often, doctors, psychologists, practitioners, and other healthcare providers are far more concerned with their patients’ health and well-being to concern themselves with increasing name recognition. However, having one doesn’t necessarily mean sacrificing the other. With the help of an experienced healthcare […]
16
Jul
Jul
Beauty PR refers to public relations services that connect beauty brands, online entities, brick and mortar locations, and aesthetic medicine practices with top tier media opportunities to reach consumers more effectively and with greater credibility than advertising. If you are a hair salon, a makeup artist, a dermatologist, plastic surgeon, medispa, or beauty brand, you […]
Need help marketing and promoting your telehealth business? For many companies, it’s an important process for them to maintain and shape a professional image so they can build their brand and spread the organization’s message. That’s why public relations is a crucial part of the success of a business; it ensures that the company is […]
26
Dec
Dec
How to Choose the Right PR Agency Many business owners and professionals such as the dermatologists, psychologists, plastic surgeons, and internists that KMR represents, often have a hard time when they first seek public relations for their medical practice. They know that to take a business to the next level, they need public relations as […]
06
Dec
Dec
Imagine this scenario: You are a dermatologist or plastic surgeon in an uber-competitive market like Los Angeles or New York and are looking at a public relations firm to distinguish yourself among other physicians in your subspecialty. You have realized that PR is the perfect tool to stand out from competitors in this competitive industry, […]
12
Nov
Nov
It seems like no matter what industry you are in, competition keeps challenging the sustainability and growth of a business. From big cities like New York, Los Angeles and Miami to smaller markets across the U.S., whether your business is a startup fitness company with its own smartphone app in Silicon Valley or a dermatology […]
29
Jul
Jul
As a Dermatologist, partnering with a PR firm is unfamiliar territory. You’ve realized the value it brings to your practice and is looking to hire a firm that will reach as many potential patients as possible. But before retaining, you didn’t know the importance of your role in the partnership and how an agency does […]
17
Jul
Jul
There are an estimated 9,600 working dermatologists and 7,800 practices in the US today. Dermatology is among one of the most popular sub-specialties of medicine. Cosmetic Dermatology is lucrative because the services are elective and not covered by insurance. Dermatologists who perform cosmetic procedures are not just competing among themselves. They face rivals in the […]
21
May
May
“In a saturated marketplace, the answer to standing out is to promote. Although there are many ways dermatologists can market themselves, one of the most effective methods has proven to be public relations.” According to IMS Health there are an estimated 9,600 dermatologists and 7,800 dermatology practices in The U.S.. 34% of industry establishments are […]