Have you ever wondered why certain doctors and health sub-specialists continue to pop up time and again on the TV, over the radio, in the news, or on social media? If so, your first inclination may be to chalk it up to some combination of accomplishments and good fortune. While those may be contributing factors, […]
The need for public relations in the medical industry is not a novel concept. Often, doctors, psychologists, practitioners, and other healthcare providers are far more concerned with their patients’ health and well-being to concern themselves with increasing name recognition. However, having one doesn’t necessarily mean sacrificing the other. With the help of an experienced healthcare […]
Beauty PR refers to public relations services that connect beauty brands, online entities, brick and mortar locations, and aesthetic medicine practices with top tier media opportunities to reach consumers more effectively and with greater credibility than advertising. If you are a hair salon, a makeup artist, a dermatologist, plastic surgeon, medispa, or beauty brand, you […]
Imagine this scenario: You are a dermatologist or plastic surgeon in an uber-competitive market like Los Angeles, Miami, or New York and are looking at a public relations firm to distinguish yourself among other physicians in your subspecialty. You have realized that PR is the perfect tool to stand out from competitors in this competitive […]
With Memorial Day fast approaching, many are even more focused than usual on their bodies and getting them into tip-top shape at the gym. While exercise has multiple benefits, very often workouts and great looking skin don't go together. We turned to Dr. Manish Shah, a Board-Certified Denver plastic surgeon and anti-aging expert, to give tips on how you […]
From cleansing your system to losing weight, it is the goal of many to decrease their consumption of added sugars. But what happens if we can’t stop our body from craving it? Sugar cravings are a formidable opponent to anyone trying to stay on a nutritious path. Sugar cravings can attack in the middle of […]
Each year brings with it fashion trends, decorating trends, and beauty trends. The latter covers everything from nails, haircare, makeup, and skincare. With the ubiquity of social media, beauty users now can pick up popular trends from anywhere across the world and follow them. Skincare is the biggest segment in the beauty industry with global […]
The sooner you realize that learning never ends, the more willing you’ll be to expand, elevate in your profession, thrive in your life and even generate more income. Learning and studying can be difficult once we are long past our college years. For all the old dogs who might be reluctant to learning new tricks, we tapped […]
We are all subject to marketing and advertising on a daily basis. Nowadays it seems like even thinking about skin care will get you bombarded with countless ads and sponsored post on social media. Unless it’s from a reliable healthcare PR agency that’s been in the beauty and medical industry for years, be wary of […]
DOES YOUR SKIN HAVE A HOLIDAY HANGOVER? What to Do When Libations Take a Toll on Your Skin www.psspecialists.com It’s holiday time again. Although Thanksgiving has passed, the “booziest” holidays such as Christmas and New Year’s are yet to come. This post-Thanksgiving period between now and the New Year are when even average people tend […]
