Should Dermatologists Have a Blog? YES, blogging and vlogging can be powerful ways to gain exposure, stand out, and reach new audiences across several channels. Here are a handful of reasons why, with a quick rundown of how blogging versus vlogging work. What Is a Blog vs. a Vlog? Blogs are online text-focused, written content …
An effective PR campaign can be a powerful way for dermatology practices to grow brand recognition while connecting with target audiences. The best dermatology PR campaigns can also bring in new leads and clients, delivering an incredible return on investment (ROI). So, what are the best dermatology PR campaign examples and ideas? Let’s take a …
3 Engaging & Lead-Winning PR Campaign Ideas for Dermatologists Read More »
Spray-and-pray marketing is not the best way for dermatologists to get noticed and stand out in today’s noisy world. In fact, the best dermatology PR strategies tend to involve specific targeting to niche segments of an audience. Why? There are a few reasons: Different people notice and want different things. The same messaging doesn’t land …
5 Highly Effective Dermatology PR Strategies to Target a Niche Audience Read More »
There are an estimated 9,600 working dermatologists and 7,800 practices in the US today. Dermatology is among one of the most popular sub-specialties of medicine. Cosmetic Dermatology is lucrative because the services are elective and not covered by insurance. Dermatologists who perform cosmetic procedures are not just competing among themselves. They face rivals in the …
Five Reasons Why Dermatologists Need Public Relations Read More »
The Ultimate Guide to Hiring a Dermatology PR Firm Growing your dermatology practice in today’s world can demand strategic messaging and brand management across several spaces. From print and radio to TV and the internet, the presence, reach, and connections your brand achieves can be critical to spotlighting your dermatology practice, distinguishing it from competitors, …
The Ultimate Guide to Hiring a Dermatology PR Firm | KMR Communications Read More »
5 Insider PR Tips to Help Dermatologists Shine in Media Interviews Media interviews can be an excellent way for dermatologists to showcase their expertise and their practice in front of massive new audiences. Whether those interviews happen on podcasts, radio, TV, or for print materials, a little preparation — and the tips below — can …
5 Insider PR Tips to Help Dermatologists Shine in Media Interviews Read More »
Dermatology practices can’t ignore social media these days. In fact, from Instagram and Twitter to Facebook, LinkedIn, and beyond, there are endless opportunities for dermatologists to connect, engage, and expand their influence via social networks. So, what are the best social media platforms for dermatologists? And how can a dermatology practice leverage social media marketing …
The Ultimate Social Media Guide for Dermatologists Read More »
In today’s media-driven world, PR can make a major difference in the growth of any dermatology practice. In fact, no matter how new or established a practice may be, the right PR strategies could be game changers, taking dermatologists to the next level of success. Unfortunately, however, far too many dermatologists make some costly PR …
6 Common & Costly Dermatologist PR Mistakes | Dermatology PR Firm Read More »
Click the link to view the article Katherine Rothman – KMR_VoyageMIA_Editorial
Style contributor Bobbie Thomas discusses with the hosts of Today Show the best beauty products for summer on her segment, ‘Bobbie’s Beauty Bag’. Beauty public relations firm KMR communications allocated air time for client Carol Cole Company and their FDA approved high-tech micro-current facial device NuFace, clinically proven to improve facial tone and contour.
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