About Katherine Rothman
About Katherine Rothman
Katherine Rothman – CEO
After years of perfecting her skills in the health, beauty and fitness sector and realizing additional successes, Katherine started her own Manhattan-based public relations firm, KMR Communications. Her goal was and still is to provide each and every client with the ultimate in personal attention and remain fully committed to these specialized niches of health, beauty, and fitness PR. To ensure this, the company is and will remain, a boutique agency, with Ms. Rothman personally involved with each account.
Within one year of the creation of KMR Communications, the firm was named one of the top 50 health PR firms in the United States. Recently, KMR was cited as one of the top three beauty PR firms in the nation by the respected public relations trade resource, Everything-PR.com. Katherine has authored many articles about public relations, several of which can be accessed and read on this website. Ms. Rothman was the only public relations professional selected to speak at the 11th Annual International Society of Hair Restoration meeting. Katherine has also lectured at The Greater New York Physician’s Expo, as well as the Medi-Spa Expo in New York City.
6 Questions about Public Relations with Katherine Rothman, President and Founder – KMR Communications.
Today, everyone has smartphones! People are getting information while mobile. This means people are choosing to find the information they want, and they aren’t solely relying on morning shows and evening news as their only source of news. When people want specific information about a product, service, medical treatment or fitness trend, they search Google.
We help our clients receive high impact online visibility by getting their products, treatments, services etc. featured in articles across the web. These appear within days. Gone are the days of waiting 4 months to see coverage from long lead magazines. We pitch a story on Monday, and by Tuesday, we see an article online. It’s fast! What’s more, this content is shareable via Twitter, Instagram, Pinterest, Facebook and other social media platforms.
YES! That is a huge part of what PR does, especially today with smaller businesses and brands. Let’s take the example of a physician, skin care brand or fitness company. It all begins with a Google search. When consumers visit a website and see a press section with 20 articles, they instantly view that entity or individual as more credible. When someone sees the dermatologist they are considering quoted in an article on Glamour.com or YahooBeauty.com, they are more likely to call and schedule an appointment. The more positive press one can garner, the more searchable one is on Google. Being consistently found in a Google search and perceived as a credible expert in your space is what leads to growth for your brand and/or business.
The clients who see the best results have the following in common.
1. A strong story.
2. A product or service that solves a problem or is unique.
3. A desire and understanding of how critical it is to get their name out there as an expert (if they are a medical professional, nutritionist, psychologist, beauty brand, dermatologist, longevity specialist or plastic surgeon).
4. They are responsive to media requests and are open to sharing their expertise to quality outlets that may be local or national.
5. They understand that PR drives awareness of who they are, what they have to offer and, most of all, it establishes credibility.
6. The client takes direction from KMR management in terms of the best tactics and strategies to use for promotion.
7. The client understands that PR is cumulative, and like any other type of “fame,” it takes time to build awareness and create traction.
We work with clients at all levels, and the key is to be a supportive team. There has to be trust, so we really listen to what the business goals are. Then we clearly explain what PR can do for them and what would be needed from them to proceed. We have a great team of content writers and social media specialists, so we can certainly create or update website content, bios, Q&A documents, product fact sheets and anything else we believe would be beneficial.