How to Leverage Competitor Mapping for Better Dermatology PR Campaigns
Competitor mapping can be a highly effective dermatology PR strategy, opening up new opportunities to target and connect with different audiences and new potential clients.
Whether or not you have a clear idea of who your competitors are, there are a few essential things you can do to use competitor mapping to your advantage and really refine your dermatology PR campaigns.
What Is Competitor Mapping?
Competitor mapping is a type of analysis that focuses on the strengths and weaknesses of one brand or business versus another. It provides a way to zero in on some competitive advantage, effective campaign, or successful means of engagement to:
- Figure out what’s working for the competition
- Identify alternative strategies to get in front of the same target customers
- Uncover new insights about target clients, their needs, and their pain points
- Learn more about brand sentiment and how it varies from dermatologist to dermatologist
Simply put, competitor mapping is a way to copy what’s already working for other dermatologist PR campaigns while also finding ways to build and improve on those efforts to continue refining campaigns.
How to Use Competitor Mapping to Improve Dermatology PR Campaigns
To get the most out of this dermatology PR strategy, here are the key steps to take in the competitor mapping process:
- List your competitors: Consider creating separate competitor lists based on location, practice size, service offerings, and target client(s). It’s also smart to devise a separate competitor list for organic search purposes.
- Choose what area of the business to focus on: In other words, figure out your goal(s). Do you want to grow your social media presence? Are you trying to engage certain sectors of your target audience? Do you want to promote the rollout of a new product, service, or office location? Are you intent on growing brand recognition or getting certain rankings in Google? The goal of your dermatology campaign will help you focus on the right competitors.
- Do a SWOT Analysis: Take a close look at your brand and each of your competitors, listing strengths, weaknesses, opportunities, and threats. It can be really helpful to use certain tools with this analysis, like social media monitoring tools that can detect positive, negative, and neutral comments made about brands.
- Map it out: With the SWOT Analysis in hand, you can start to map out the data, creating a clear picture of how, where, and when competitors are having success with their PR campaigns — and how there are now opportunities for you to do the same.
Find Out More from a Top Dermatology PR Firm: Contact KMR Communications
From competitor mapping to content marketing, influencer marketing, media appearances, and beyond, at KMR Communications, we know that there are NO limits to the reach and visibility dermatologists can achieve with well-thought-out, creative PR campaigns.
As one of the nation’s best dermatologist PR firms, we have decades of experience developing, launching, and managing the most successful PR campaigns for all types of dermatology practices. We also have a proprietary list of nearly 5,000 top media contacts, bloggers, and influencers whom we proactively approach on behalf of our clients.
That’s why dermatologists from across the U.S. trust KMR Communications when it’s time for exceptional public relations services from a top dermatology PR agency. If you want to reach new audiences while growing name recognition and prestige for your dermatology practice, let’s talk.
Call 305-771-2425 or contact us online for a consultation with one of the nation’s best dermatology PR firms.