Dermatology PR Checklist: How to Build, Assess & Refine a PR Plan

PR plans for new and existing dermatology practices differ in various ways, but they do share some key elements that, when done right, can be pivotal to achieving certain objectives and enjoying greater success. 

In fact, when it comes to creating, regearing, and updating dermatologist PR strategies and campaigns, starting with these fundamentals will be crucial to cover all of the right bases while effectively prioritizing what matters most. 

To help you do that, here’s an insider’s checklist for crafting and fine tuning dermatology PR efforts. While this guide can walk you through some of the finer aspects of dermatologist PR, don’t hesitate to contact the pros at KMR Communications for trusted advice and experienced support with any of your PR needs.  

Your Checklist for Building & Updating Dermatology PR Efforts

This checklist is broken up into three parts: 

  1. Planning
  2. Execution
  3. Follow-up Evaluation

While some steps may require more involved work and analysis, others may be repeatable or “plug and play” from campaign to campaign, saving time and resources.

Stage 1: Planning Your Dermatology PR 

A thoughtful plan can go a long way to setting up a successful dermatology PR plan or campaign. To do that:

  • Detail your objectives.
  • Define your target audience.
  • Look at the available data to determine where and how your target audience finds information online.
  • Analyze the data to identify topics of interest or concern for your target audience. Look for pain points too.
  • Assemble your findings to start pinpointing where, how, and when to connect with your target audience.
  • Review findings with other decision-makers to get input, feedback, and buy-in before taking action.

Stage 2: Executing Your Dermatology PR Plan 

With a plan in hand, you are ready to roll out your dermatologist PR plan. To do that: 

  • Pinpoint relevant media outlets and contacts.
  • Reach out to those outlets and contacts to explore opportunities for interviews, features, guest spots, or other ways to get your message out.
  • Carefully craft your message, taking the time to edit and perfect it before releasing it to your audience via the selected channel(s).
  • Consider follow-up ways or opportunities to get your message out, like using social media and/or a blog to highlight a recent media appearance. 

Stage 3: Conducting Follow-Up Evaluations

After a dermatologist PR campaign or strategy has been rolled out, the final step is to measure its success. To do that: 

  • Look at the KPIs, measuring them against the initial objectives.
  • Identify where efforts or KPIs fell short and what could have been behind any shortcomings.
  • Share and review findings with decision-makers to get additional feedback and insights that can be used when it’s time for the next dermatologist PR campaign. 

Partner with Top Dermatology PR Pros: Contact KMR Communications

No matter what your goals are for your next dermatology PR campaign, you can trust the experienced dermatology PR experts at KMR Communications to help you achieve and exceed them. As one of the nation’s best dermatology PR firms, KMR Communications has more than 20 years’ experience in all aspects of dermatologist PR and marketing, including developing, overseeing, and refining dermatology PR campaigns for optimal success. 

We have represented more dermatologists than most PR agencies in the U.S., earning a reputation for excellence, innovation, and ingenuity. That’s why dermatologists from across the nation trust KMR Communications when it’s time for exceptional public relations services from a top dermatology PR agency. 

If you are ready to reach new audiences while growing brand recognition and prestige for your dermatology practice, let’s talk. Call 305-771-2425 or contact us online for a consultation with one of the nation’s best dermatology PR firms.