3 Dermatology PR Trends to Watch in 2023

The future is just around the corner, and now’s the time to check in with how dermatology PR is poised to evolve in the New Year.


Because novel technologies, a potential recession, and new competitors are just a few of the factors that could really shake things up in 2023. And if you don’t know how the trends may shift in the months ahead, you could find yourself a few steps behind in the fast-paced world of dermatologist PR.

To stay ahead of the curve and make the right moves, get up to speed with the latest dermatology PR trends predicted for 2023. These insights, from industry experts, reveal some key ways dermatologist PR could advance and change in the coming year — and what newer and established practices alike can do to improve and finetune their strategies and PR efforts.

2023 Dermatology PR Trend #1: More Data-Driven Decisions

What are the best ways for a new dermatology practice to promote its launch? What PR strategies are the most effective for small versus larger practices? And which campaigns tend to have the best return on investment (ROI)?

As we move through 2023 and beyond, the answers to those questions (and others) are most likely going to come from data. 

In fact, key performance indicators (KPIs), like engagement, traffic, and leads, are expected to take center stage when it’s time to devise, evaluate, and update dermatology PR campaigns.

Takeaway: Get familiar with KPI metrics and get comfortable looking at and interpreting data.  

2023 Dermatology PR Trend #2: The Rise of Micro (& Nano) Influencer Marketing

Influencer marketing has undoubtedly been important in 2022, and that’s not going away any time soon. What is expected to change in 2023, however, is the nature of influencer marketing, with more niches and segments for different types of influencers, like (but not limited to):

  • Nano influencers who have ~1k to ~5k social media followers
  • Micro-influencers who have ~5k to ~20k social media followers

While these influencers clearly have fewer followers than celebrities (who can have several millions of followers), the nano and micro-influencers tend to generate far more engagement than the big names. That’s just one reason that more and more dermatology PR campaigns will likely incorporate nano and micro influences in 2023. 

Takeaway: Consider trying nano or micro-influencer marketing when you want to specifically target the Gen Z crowd (influencer marketing tends to have the biggest impact on this audience). 

2023 Dermatology PR Trend #3: Growing Importance of Digital Presence

Websites, social media pages, and Google My Business pages are just some of the digital assets that dermatology practices can set up and take ownership of online. That’s not news, but what may be is the fact that these assets may edge out other media and branding channels, like paid advertising, 2023. 

In fact, with many anticipating economic downturns in 2023, there will likely be a growing reliance on using organic, owned digital assets for dermatology PR campaigns — particularly if practices plan on tightening their belts and keeping a closer eye on budgets in the New Year.

Takeaway: If your dermatology practice has a weak, stale, or invisible online presence, it’s not too late to turn that around and lay claim to some vital dermatology PR assets.

A Top Dermatology PR Firm Is Ready to Share More: Contact KMR Communications 

No matter what your plans and goals are for your dermatology practice in 2023, there are NO limits to the reach and visibility you can accomplish with strategic, creative PR experts — and you can find those experts at KMR Communications.

As one of the nation’s best dermatologist PR firms, we have decades of experience developing, launching, and managing the most successful PR campaigns for all types of dermatology practices. We also stay at the cutting edge of the latest trends, and we have a growing proprietary list of nearly 5,000 top media contacts, bloggers, and influencers whom we proactively approach on behalf of our clients.

That’s why dermatologists from across the U.S. trust KMR Communications when it’s time for exceptional public relations services from a top dermatology PR agency. If you want to reach new audiences while growing name recognition and prestige for your dermatology practice, let’s talk. 

Call 305-771-2425 or contact us online for a consultation with one of the nation’s best dermatology PR firms.