Public Relations Archives | Page 2 of 3 | KMR Communications

Dermatology PR Checklist: How to Build, Assess & Refine a PR Plan

Dermatology, Public Relations / Katherine Rothman

PR plans for new and existing dermatology practices differ in various ways, but they do share some key elements that, when done right, can be pivotal to achieving certain objectives and enjoying greater success. In fact, when it comes to creating, regearing, and updating dermatologist PR strategies and campaigns, starting with these fundamentals will be […]

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Should Dermatologists Have a Blog?

Public Relations / Katherine Rothman

Should Dermatologists Have a Blog? YES, blogging and vlogging can be powerful ways to gain exposure, stand out, and reach new audiences across several channels. Here are a handful of reasons why, with a quick rundown of how blogging versus vlogging work. What Is a Blog vs. a Vlog? Blogs are online text-focused, written content

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3 Engaging & Lead-Winning PR Campaign Ideas for Dermatologists

Public Relations / Katherine Rothman

An effective PR campaign can be a powerful way for dermatology practices to grow brand recognition while connecting with target audiences. The best dermatology PR campaigns can also bring in new leads and clients, delivering an incredible return on investment (ROI). So, what are the best dermatology PR campaign examples and ideas? Let’s take a

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5 Highly Effective Dermatology PR Strategies to Target a Niche Audience

Public Relations / Katherine Rothman

Spray-and-pray marketing is not the best way for dermatologists to get noticed and stand out in today’s noisy world. In fact, the best dermatology PR strategies tend to involve specific targeting to niche segments of an audience. Why? There are a few reasons: Different people notice and want different things. The same messaging doesn’t land

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Five Reasons Why Dermatologists Need Public Relations

Case Studies, Public Relations / Katherine Rothman

There are an estimated 9,600 working dermatologists and 7,800 practices in the US today. Dermatology is among one of the most popular sub-specialties of medicine. Cosmetic Dermatology is lucrative because the services are elective and not covered by insurance. Dermatologists who perform cosmetic procedures are not just competing among themselves. They face rivals in the

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The Ultimate Guide to Hiring a Dermatology PR Firm | KMR Communications

Beauty, Public Relations / Katherine Rothman

The Ultimate Guide to Hiring a Dermatology PR Firm Growing your dermatology practice in today’s world can demand strategic messaging and brand management across several spaces. From print and radio to TV and the internet, the presence, reach, and connections your brand achieves can be critical to spotlighting your dermatology practice, distinguishing it from competitors,

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5 Insider PR Tips to Help Dermatologists Shine in Media Interviews

Public Relations / Katherine Rothman

5 Insider PR Tips to Help Dermatologists Shine in Media Interviews Media interviews can be an excellent way for dermatologists to showcase their expertise and their practice in front of massive new audiences. Whether those interviews happen on podcasts, radio, TV, or for print materials, a little preparation — and the tips below — can

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The Ultimate Social Media Guide for Dermatologists

Public Relations / Katherine Rothman

Dermatology practices can’t ignore social media these days. In fact, from Instagram and Twitter to Facebook, LinkedIn, and beyond, there are endless opportunities for dermatologists to connect, engage, and expand their influence via social networks. So, what are the best social media platforms for dermatologists? And how can a dermatology practice leverage social media marketing

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6 Common & Costly Dermatologist PR Mistakes | Dermatology PR Firm

Public Relations / Katherine Rothman

In today’s media-driven world, PR can make a major difference in the growth of any dermatology practice. In fact, no matter how new or established a practice may be, the right PR strategies could be game changers, taking dermatologists to the next level of success. Unfortunately, however, far too many dermatologists make some costly PR

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