Public Relations

Should Dermatologists Have a Blog? YES, blogging and vlogging can be powerful ways to gain exposure, stand out, and reach new audiences across several channels. Here are a handful of reasons why, with a quick rundown of how blogging versus vlogging work. What Is a Blog vs. a Vlog? Blogs are online text-focused, written content

5 Insider PR Tips to Help Dermatologists Shine in Media Interviews Media interviews can be an excellent way for dermatologists to showcase their expertise and their practice in front of massive new audiences. Whether those interviews happen on podcasts, radio, TV, or for print materials, a little preparation — and the tips below — can

Dermatology practices can’t ignore social media these days. In fact, from Instagram and Twitter to Facebook, LinkedIn, and beyond, there are endless opportunities for dermatologists to connect, engage, and expand their influence via social networks. So, what are the best social media platforms for dermatologists? And how can a dermatology practice leverage social media marketing

In today’s media-driven world, PR can make a major difference in the growth of any dermatology practice. In fact, no matter how new or established a practice may be, the right PR strategies could be game changers, taking dermatologists to the next level of success. Unfortunately, however, far too many dermatologists make some costly PR