The Ultimate Guide to Hiring a Dermatology PR Firm | KMR Communications

The Ultimate Guide to Hiring a Dermatology PR Firm

Growing your dermatology practice in today’s world can demand strategic messaging and brand management across several spaces. From print and radio to TV and the internet, the presence, reach, and connections your brand achieves can be critical to spotlighting your dermatology practice, distinguishing it from competitors, and reaching that next level of success. 

That’s where a dermatologist PR firm comes in. In fact, the right dermatology PR firm can handle every aspect of public and media relations for your practice, helping you amplify and protect your practice’s brand while positioning it for more new patients and bigger profits.

How exactly does that work and how do you find the right dermatology PR firm?

The answers to those questions (and more) are in this Ultimate Guide to Hiring a Dermatology PR Firm. This helpful Guide unpacks key details about what dermatologist PR firms do, how to hire them, and how much they generally cost. To get answers and expert advice related to your practice and needs, simply contact KMR Communications for an initial consultation.

What a Dermatologist PR Firm Does

Dermatology PR agencies generally manage the messaging about a practice that’s featured in the press and media. While different firms may provide their own unique services, typically a dermatologist PR firm will oversee things like (but not limited to):

Keep in mind this is a shortlist of the things dermatologist PR firms can do for you. The best dermatologist PR agencies, like KMR Communications, can do all of this and a lot more.

How to Hire a Dermatology PR Firm: 3 Tips

When you’re ready to partner with a dermatologist PR firm, it can be difficult to know where to start and what your best options are. Use these helpful tips to zero in on the best dermatology PR agency for your practice.

1. Set Goals & a Budget

What do you expect a dermatologist PR firm to do for you? Are you looking to put a new practice on the map, engage new audiences for an existing practice, or protect your brand during a crisis? And what’s your PR budget?

Goals and budget go hand-in-hand and should be the starting point for this process because they’ll help you hone in on the right types of dermatologist PR firms to start looking at.

2. Research Dermatology PR Firms

Once you know what to start looking for, it’s time to find and evaluate the options. Referrals and online searches are good places to start. As you do this research, check out things like (but not limited to):

Use this information to narrow down your options to the top 3 to 5 agencies before taking the next step.

3. Meet & Ask Good Questions

With your shortlist of dermatologist PR firms, it’s time to meet your top candidates and ask some key questions, including:

With these three steps, you can be highly effective in finding an experienced dermatologist PR firm to handle your practice’s media, press, and public relations needs.

How Much Does a Dermatology PR Firm Cost?

The cost of hiring a dermatologist PR firm depends on several factors. This can include (and is not exclusive to):

Find Out More from a Top Dermatology PR Firm: Contact KMR Communications

Discover what one of the nation’s best dermatologist PR firms can do for you by contacting KMR Communications. Since 1998, we have represented more dermatologists than most dermatology PR agencies in the U.S. Backed by a reputation for excellence, we have evolved with the industry, and we currently boast a proprietary list of nearly 5,000 top media contacts, bloggers, and influencers whom we proactively approach on behalf of our clients.

That’s why we are known as the best in the business and why dermatologists from across the U.S. trust KMR Communications when it’s time for exceptional public relations services from a top dermatology PR agency. If you want to reach new audiences while growing name recognition and prestige for your practice, let’s talk.

Call 305-771-2425 or contact us online for a consultation with one of the nation’s best dermatology pr firms.

Does your skin have a holiday hangover? What to do when libations take a toll on your skin


What to Do When Libations Take a Toll on Your Skin

It’s holiday time again. Although Thanksgiving has passed, the “booziest” holidays such as Christmas and New Year’s are yet to come. This post-Thanksgiving period between now and the New Year are when even average people tend to binge drink. What many people don’t realize is that drinking alcohol in excess can have a negative impact on your appearance. Alcohol dehydrates your body including the skin- your body’s largest organ. This happens every time you drink. Extra cocktails can be adding years to your face in the form of wrinkles, poor texture and lack of radiance. Dr. Stanley Poulos a board-certified San Francisco area plastic surgeon explains that, “frequent alcohol consumption is also thought to deprive the skin of vital vitamins and nutrients. Over time, drinking heavily can have other, more permanent, detrimental effects on your skin. Rosacea, a skin disorder that starts with a tendency to blush and flush easily and can eventually lead to facial disfigurement, is linked to alcohol. Since alcohol increases your blood flow, it often causes blood vessels in your face to dilate (sometimes permanently) and often burst, leaving behind broken capillaries and red spots that are difficult to get rid of,” offers Dr. Poulos. Here’s a look at what alcohol can do to wreak havoc on your appearance. Brittle hair. What's worse, drinking too much doesn't only affect the appearance of your skin; it will dehydrate your hair, making it more prone to breaking and split ends. Weak, brittle hair in addition to premature wrinkling, can easily add 10 years to someone’s appearance. Dark circles, bloodshot eyes and even blindness. In much the same way that alcohol causes broken capillaries on your face, it irritates and enlarges the tiny blood vessels on the surface of your eye (the sclera) causing a "bloodshot" appearance. If vanity doesn’t get your attention, how about blindness? “Because excessive drinking robs the body of some nutrients required to maintain eye health, it can lead to a condition called alcoholic optic neuritis, which impairs eyesight and, over time, can result in blindness,” cautions Dr. Poulos. Some tips to avoid a “skin hangover” include… 1. Stay hydrated. Aside from giving up booze altogether, Dr. Poulos says it is possible to minimize the unwanted effects of alcohol by constantly staying hydrated. “That means drinking a full glass of water for every cocktail you have. Drink even more water before you go to bed to flush the alcohol out of your system, so you wake up less dehydrated, puffy and flushed,” he advises. 2. Take care of your skin before bed. Taking care of your skin before hitting the sack is also crucial. Dr. Poulos advises fully washing your face and then applying a moisturizer, like a hydrating serum before getting into bed. “Sleeping with dirty skin makes it prone to clogged pores and acne.” 3. Prop pillows and use tea. One of the best ways to minimize the eye and face puffiness is to sleep on two pillows, slightly propped up. In the morning, rubbing ice cubes all over your face helps, too. “One of the best ways to deflate eye puffiness and reduce the redness is to place cold tea bags over the eyes. The tannins in the tea help constrict blood vessels,” adds Dr. Poulos. 4. Cover up what you can’t cure. To camouflage the redness in the face, use a green-tinted primer before applying makeup, which should help neutralize any redness. If you must use foundation, look for a lightweight, moisturizing formula.  Avoid powders, as they are often more drying. 5. Consider lasers. When at-home remedies aren’t making much of a difference. There are pricier measures you can take to minimize the effects of alcohol. “Certain laser treatments can reduce redness and spider veins on the face. It’s important to see someone who is well trained to administer the laser treatment,” suggests Dr. Poulos. 6. Choose your booze wisely. If you are going to consume alcohol know that different alcohols have different effects on the skin, but as a general rule, the clearer, the better. Vodka, gin, and tequila leave your system quicker. “If you’re going to drink anything, drink vodka that doesn’t have a grain in it, like potato vodka. It’s a lot clearer and smoother, so it gets in and out of your body quickly,” says Dr. Poulos. Most physicians agree that although everyone metabolizes alcohol differently, if you can remember to drink in moderation and stay hydrated, you can save your skin. 7. Reach for Caffeine Grab an extra-large coffee, then give your skin a little caffeine boost, too. Caffeine helps constrict blood vessels and is a good option after a night of drinking, since alcohol dilates blood vessels. "This can make the area around your eyes look puffy and bloated," explains Dr. Poulos, who recommends keeping an eye cream with caffeine handy. 8. Go for Yogurt Dr. Poulos advises slathering it on as a face mask and to make sure it’s plain yogurt.  Because it's anti-inflammatory, it will help soothe redness, another side effect of drinking too much, especially for those who have rosacea, he notes. Leave it on for five to ten minutes before rinsing. 9. Put Your Face on the Rocks. “Take the ice cubes out of the freezer, put them in a hand towel and rub them over your face,’ says Dr. Poulos.  He suggests doing this to minimize puffiness and swelling. Use cold teaspoons to de-puff around the eye area. About Dr. Stanley Poulos Dr. Poulos is a Board-Certified Plastic Surgeon and Co-Founder with Ingvar Hvistendahl, M.D of Plastic Surgery Specialists recognized as one of the premier aesthetic surgery clinics in Northern California. Dr. Poulos helped pioneer the quick lift facial rejuvenation surgery in California and has extensive experience in body contour procedures. With over 30-years’ experience in aesthetic procedures, Dr. Poulos has been on the forefront of innovative procedures such as the quick-lift facial rejuvenation, mommy makeover, and vaser lipo-contouring. Dr. Poulos combines his consistent knowledge of new treatment options with his mastery of facial and body symmetry. His recent focus has been on the gastric balloon, a groundbreaking, non-surgical, medically assisted, outpatient procedure offering weight loss to those seeking to lose between 30 and 75 pounds who may be ineligible for the more invasive gastric bypass surgery. This exciting new procedure allows patients to achieve optimal health and, when combined with exercise and proper nutrition, the results have been exceptional. A graduate of the University of Texas Medical School, Dr. Poulos completed his internship and residency at UC San Francisco. He completed surgery and plastic surgery training in San Francisco prior to entering private practice in Marin County where he co-founded PSS (