Medical marketing is essential for healthcare providers to connect with potential patients. Your online presence and strategy can set you apart and attract those seeking medical services. As healthcare marketing evolves, mastering effective promotion is crucial. Promoting your medical practice through public relations (PR) is an effective way to build trust, establish credibility, and attract …
In today’s highly competitive business environment, harnessing the power of public relations is not just an option, but a necessity. The right PR firm can elevate your brand, drive growth, and bolster your reputation. One such firm that stands out from the crowd is KMR Public Relations, led by the experienced and astute Katherine Rothman. …
In the age of Instagram and YouTube, ‘influencers’ have become a key part of our digital culture. These individuals have amassed substantial online followings and wield considerable influence over their audience’s choices, including their health and skincare decisions. This shift has had a profound impact on the field of dermatology, making influencer marketing an important …
The landscape of dermatology has evolved significantly in recent years, not only in terms of scientific advancements but also in the way dermatologists present themselves and their services. The public’s increasing awareness about skin health, the rise of social media, and the surge of interest in aesthetic procedures have created a more competitive environment, necessitating …
Elevating Your Dermatology Practice Through Effective PR: An Essential Guide Read More »
In the healthcare industry, potential crises are inevitable. These could range from negative patient reviews, malpractice suits, or larger-scale public health issues. These situations can inflict damage on a healthcare professional’s reputation, and if not managed correctly, can have serious implications for their practice. This is where the importance of Public Relations (PR) in crisis …
The success of a new product, service, or location for your dermatology practice can rest, in part, on how you promote it and what PR strategies you rely on in the early days. From online campaigns to offline media, marketing, and more, there’s a lot to factor in — and getting your ducks in a …
4 Dermatology PR Tactics for New Product, Service & Location Launches Read More »
Creating a buzz for your dermatology practice does NOT have to be a back-breaking effort. There are several simple things dermatologists and their staff can do to start getting their brands noticed, recognized, and talked about more — and some of these strategies can have far-reaching benefits outside of successful dermatology PR campaigns. Whether you’re …
7 Simple, Highly Effective Strategies to Step Up Your Dermatology PR Efforts Read More »
How to Leverage Competitor Mapping for Better Dermatology PR Campaigns Competitor mapping can be a highly effective dermatology PR strategy, opening up new opportunities to target and connect with different audiences and new potential clients. Whether or not you have a clear idea of who your competitors are, there are a few essential things you …
Competitor Mapping for Better Dermatology PR Campaigns Read More »
Influencer marketing can be a game-changer for new and established dermatology practices. From getting your brand noticed to becoming the local dermatologist of choice, influencer marketing has the power to take any dermatologist’s PR — as well as their authority, new leads, and overall client base — to the next level. This insider guide, created …
Influencer Marketing for Dermatologists: Why & How to Get It Right Read More »
Dermatology PR in 2022: 4 Strategies to Enhance Visibility, Improve Marketing & Grow Your Practice How are you going to make 2022 the best year yet for your dermatology practice? No matter how new or established your practice is, the right dermatologist PR plan can be a game-changer when it’s time to increase exposure and …
Dermatology PR in 2022: 4 Insider Strategies to Enhance Visibility Read More »
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