Beauty PR refers to public relations services that connect beauty brands, online entities, brick and mortar locations, and aesthetic medicine practices with top tier media opportunities to reach consumers more effectively and with greater credibility than advertising. If you are a hair salon, a makeup artist, a dermatologist, plastic surgeon, medispa, or beauty brand, you have likely seen your competitors in media outlets such as Allure.com, NewBeauty.com, Dr. Oz, Bustle.com, Instyle.com and hundreds of others. Have you ever wondered how they got there? Odds are those competitors have availed themselves of the opportunities via beauty PR.
A great public relations agency will have the skills on deck to creatively tell your brand’s story to your target media, getting your product or services reviewed and publicized, and utilizing your authority in your field to garner the coverage that will make a difference in your name recognition.
Leveraging your expertise
As the media publishes articles or coordinates broadcast segments, they need experts to answer their questions on a large variety of topics. From how to get the best brows at home, to what skin treatment works best for reducing the appearance of acne scars, KMR leverages your expertise as a calling card to get you coverage in top tier digital, print, and broadcast media. This translates to more traffic to your website, a higher profile within your community, and superior name recognition within your field of expertise.
KMR has built a rapport with the beauty media for more than 20 years, making it possible for us to connect your brand, services, or practice with appropriate journalists, reporters, and influencers. We work to garner reviews, segments, and product profiles that give social proof, unbiased credibility, and an increase in profile to your company.
Finally, a top tier beauty PR firm will represent you with integrity and strategic thinking to build a long-lasting relationship between your company and the journalists who work with us. A dermatologist can become the go-to source for reporters writing about skin conditions, treatments, or ingredients. A hairstylist can become the must-have expert on beauty trends, latest cuts, colors, and hair hacks.
The beauty industry is more competitive than ever before. Today, it is not a case of, “if you build it, they will come.” If you build it, one must promote or risk perishing. We are living in a pandemic unprecedented in the last 100 years. According to the McKinsey Report: “Based on the scenarios most expected by global executives and current trends, we estimate global beauty-industry revenues could fall 20 to 30 percent in 2020. In the United States, if there is a COVID-19 recurrence later in the year, the decline could be as much as 35 percent.” For those who want to thrive and not merely survive, beauty public relations is one of the most powerful tools a company or individual can have in their arsenal.