Case Studies

How to Build a Lifestyle Brand and Avoid These Common Mistakes

Creating a lifestyle brand involves more than just selling products or services; it’s about establishing a brand that resonates with a particular way of life or culture, whether you are a big corporation or a small business. What’s a Lifestyle Brand? Lifestyle brands inspire consumers to imagine their ideal selves and offer their brand as […]

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Five Reasons Why Dermatologists Need Public Relations

There are an estimated 9,600 working dermatologists and 7,800 practices in the US today. Dermatology is among one of the most popular sub-specialties of medicine. Cosmetic Dermatology is lucrative because the services are elective and not covered by insurance. Dermatologists who perform cosmetic procedures are not just competing among themselves. They face rivals in the

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How To Find A Great PR Firm For Your Dermatology Practice

“In a saturated marketplace, the answer to standing out is to promote. Although there are many ways dermatologists can market themselves, one of the most effective methods has proven to be public relations.” According to IMS Health there are an estimated 9,600 dermatologists and 7,800 dermatology practices in The U.S.. 34% of industry establishments are

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