ABOUT KMR COMMUNICATIONS
The experts in Beauty, Health and Fitness Public Relations Since 1998.
our story
KMR Communications
It was founded in New York City. The Public Relations Firm in New York City represents beauty, health, fitness, and medical clients locally, nationally and internationally. We are persistent, very personalized and we achieve results across a broad spectrum of media platforms.
Experience and Evolution
Since 1998, KMR Communications continues to secure top-notch media coverage for a broad range of health, beauty medical, and fitness clients. From national product launches and grand openings to web-based promotions and crisis management, KMR Communications has the experience to meet your public relations needs. Our database is comprised of long-standing proprietary contacts with editors and producers who cover beauty, health, and fitness. As the media has expanded to include bloggers and influencers, our contact list has evolved, as well. Most importantly, we collaborate with clients to create content the media is seeking. With the rise of online magazines and the need for exceptional, shareable content in the form of articles, images, and expert commentary, KMR Communications aligns clients with appropriate media, resulting in consistent and quality exposure.
Creativity and Tenacity
At KMR Communications, we take pride in our understanding of what mainstream media covers and what is searched on Google. Today, online buzz drives news coverage and the media wants topics, experts and content that lead to “likes,” and “shares” on social media. Fast turnaround is key. KMR has exceptional media relations capabilities. We offer media access to our clients by positioning them as trusted, credible experts available to share insights quickly. With over two decades spent targeting select members of the health and beauty press and cultivating relationships, KMR knows how to target and conquer coveted national press. KMR also understands the importance of local market media coverage, especially for medical professionals interested in gaining new patients. We are committed to helping our public relations clients clearly communicate who they are and what they offer. Finally, we understand that traditional public relations combined with promotion via Social Media is the one-two punch necessary to maintain momentum and attention for businesses today.
Strategic and Purposeful
For public relations to serve your business, a clear focus on the end goal is key. Is your business objective to build your brand, gain exposure and raise your company profile? Do you need to aggressively take on the competition? Do you seek to attract investors and gain creditability? At KMR, we listen to where you are currently and where you want to go. We then create a public relations plan that is both strategic and purposeful. Everything we do is tied to your broader vision.
Socially Connected
KMR Communications is very active in the social media world with one of the highest Twitter followers of any competitive public relations agency. Our followers include celebrities, media, and other key influencers. Our Twitter feed includes mentions of our clients, their services, articles featuring them plus general information that generates engagement. This leads to our followers following our clients.
KMR Communications also administers social media platforms on behalf of our clients. We help you to create a social media presence that is aligned with your brand image messages and overall voice you wish to share with your target audiences, the press, and even competitors. We build relationships with our clients to produce consistent brand recognition, leaving a long-lasting impression of your business or product. Our team can help you create content for your website, create social media ad copy, ghostwrite blogs or newsletters and issue press releases and articles, positioning you as an expert in your space and/or your product in a favorable way.
From print magazines, podcasts, radio and television interviews to online outlets, bloggers and influencers, we work with you to get attention for your business and brand. Through having KMR develop your image with articles, press releases, company stories, and print materials, consistent branding will be established.
KMR Supports Your Brand and Business
KMR Communications is by your side representing your product or image through all stages, offering:
- Strategy & Positioning
- Press Materials
- Media Relations
- Product Launches
- Writing Services
- Social Media Management
- Content Development and Distribution
KMR Communications is very active in the social media world with one of the highest Twitter followers of any competitive public relations agency. Our followers include celebrities, media, and other key influencers. Our Twitter feed includes mentions of our clients, their services, articles featuring them plus general information that generates engagement. This leads to our followers following our clients.
KMR Communications also administers social media platforms on behalf of our clients. We help you to create a social media presence that is aligned with your brand image messages and overall voice you wish to share with your target audiences, the press, and even competitors. We build relationships with our clients to produce consistent brand recognition, leaving a long-lasting impression of your business or product. Our team can help you create content for your website, create social media ad copy, ghostwrite blogs or newsletters and issue press releases and articles, positioning you as an expert in your space and/or your product in a favorable way.
From print magazines, podcasts, radio and television interviews to online outlets, bloggers and influencers, we work with you to get attention for your business and brand. Through having KMR develop your image with articles, press releases, company stories, and print materials, consistent branding will be established.
Services we Provide
PR Firm Strategy and Positioning
We work with you to plan a successful PR strategy that best serves your business goals, brand, and target audience.
Public Relations Media Kit Creation
Our team works with clients in developing media kits that are consistent with your branding to share with industry professionals, journalists, publicists, and more.
Media Public Relations and Publicity
Our boutique PR agency uses strategic planning in communications and press releases to reach the media.
PR for Product Launches
We work towards marketing your new products and services directly to your target audience and media outlets that match your brand.
Content Creation Agency
Our content creation agency produces excellent and shareable press releases, website copy updates, bios and bylined articles with exquisite creativity.
Media Public Relations and Publicity
KMR Communications creates a social media strategy to keep your audiences engaged — leading to long-term relationships with consumers.
Our business is an effective public relations firm that has a reputation for thought leadership, long-term relationships with clients, impeccable crisis management and integrated communications. Learn more about our boutique PR firm today by calling us!ips with consumers.
MEET KMR'S CEO KATHERINE M. ROTHMAN
About Katherine Rothman
Katherine Rothman attended American University in Washington, D.C. and New York University, earning a B.A. in Communications. Shortly after graduation, she joined Sheila Feren Communications in Manhattan where the client roster included broadcast personalities and TV talk shows, as well as news magazines. Ms. Rothman was instrumental in procuring media coverage for clients, as well as acting as their spokesperson to the press. While there, she was responsible for coordinating movie screenings and premiers for the Hallmark Hall of Fame, as well as aligning her clients with high profile charitable organizations.
To further hone her PR skills, Ms. Rothman moved on to Susan Blond Group, Inc. with accounts such as Capital EMI Records, Janet Jackson, The Hard Rock Cafe and singer Carly Simon. After a period of time, she decided to leave the entertainment-oriented facet of public relations to shift gears to consumer public relations, which would include beauty, health, fitness and lifestyle clients.
